The average company will see an 11% increase in profits from a 1% increase in price.  So a 2% increase in price could increase your profits by 22%.  As I’m sure you know, this depends on your existing profit margins. Just imagine getting that kind of raise as a business owner.

Effective Differential Pricing efforts increase prices by more than 1% without significant loss in sales.  In fact, Differential Pricing often finds ways to increase sales and increase the price at the same time.  It’s almost too good to be true.

Differential Pricing is easier to explain in a video, so give me a chance to share this with you by subscribing: