Market Testing
Market Testing is one of the first things a good business will do to ensure that there are customers who […]
How to Pivot Your Business – Value Added Assessment
One of the key things you need to think about when you look into a new product or a business […]
Assumptions Testing
Most business mistakes or failed startups can be traced back to wrong or miscommunicated assumptions. I made lots of bad […]
Value-Based Pricing
Value-based pricing attempts to understand the value which your product creates for your customer in their environment. If we understand […]
Market-Based Pricing
Deciding how much to charge for something is usually one of the most difficult things to do well. There are […]
Decision Matrix for Idea Prioritization and Selection (C&E Matrix)
Choosing a final approach to a problem individually and especially with a large group of people can be incredibly difficult. […]